CONEXPO Shatters Previous Size and Attendance Records
CONEXPO-CON/AGG 2014 drew to a close this weekend after shattering several records. More than 125,000 people roamed 2.3 million net square feet of indoor and outdoor exhibits, looking at the latest equipment and technology from virtually every construction field, including earth-moving, lifting, road-building, compaction and concrete.
The show, held March 4 – 8 in Las Vegas, was so large that attendees needed a mobile app to navigate their way through the 2,400 exhibits. A new Platinum Lot was added directly across from South Hall, creating 387,000 square feet of equipment for aggregate processing, asphalt and drilling. A new Demolition and Recycling Pavilion promoted safe and economically feasible recycling of recoverable construction and demolition materials. Lucky attendees caught a glimpse of celebrities like football great Ed “Too Tall” Jones and reality star/gold miner “Dakota” Fred Hurt from TV’s “Gold Rush.”
“You get to touch, feel and see all of this new equipment that we’ve talked about [since the last show],” said one attendee. “All the key decision-makers from all of our customers attend,” said another.
All the key decision-makers from all of our customers attend.” — a CONEXPO 2014 attendee
Among the many exhibitors was Illinois-based Align Production Systems, which had a stand in Gold Hall, near the scores of construction cranes in Gold Lot. Align introduced to North American attendees one of its new Silvestrini welding positioners. The robust yellow-and-gray machine sat atop a working Airfloat air platform. “People were surprised and intrigued to see us floating a 2,800-lb. machine on air and literally moving it around with just one hand,” said Gary Mollohan, marketing manager for Align. “It literally stopped people in their tracks, quite a feat for a show like CONEXPO.”
Virtually the entire Align sales and marketing team attended the show, including new application engineers Jim Saller and Tim Hager. They were joined by Sandro Silvestrini and Armando Gutiérrez Cuevas, Align partners from Italy and Mexico, respectively.
“I was really impressed with the quantity and quality of our booth traffic,” added Gary. “Plus, we gained valuable market intelligence by canvasing the show, which will pay dividends from a sales standpoint for years to come.”